{"id":2316,"date":"2019-11-07T09:37:39","date_gmt":"2019-11-07T09:37:39","guid":{"rendered":"https:\/\/ibex.tech\/cloud\/?p=2316"},"modified":"2022-02-17T07:13:49","modified_gmt":"2022-02-17T07:13:49","slug":"using-google-analytics-without-requiring-eu-cookie-law-consent","status":"publish","type":"post","link":"https:\/\/ibex.tech\/cloud\/platforms\/google\/google-analytics\/using-google-analytics-without-requiring-eu-cookie-law-consent","title":{"rendered":"Using Google Analytics without requiring EU cookie law consent"},"content":{"rendered":"\n<p>Note this page does not provide a legally verified solution &#8211; you should read the law and decide for yourself if these approaches are suitable before implementing yourself.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The legislation<\/h4>\n\n\n\n<p>Directive 2009\/136\/EC, which has come to be known as the Cookie Law<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cookies that do not require consent under <\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Cookies that are &#8220;strictly necessary&#8221; to fulfill the services requested by your site visitors.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Making Google Analytics Compliant<\/h4>\n\n\n\n<p>Google analytics does have options which can change how it operates.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code> ga('create', 'UA-XXXXX-Y', {\n  'storage': 'none',\n  'anonymizeIp': true\n });<\/code><\/pre>\n\n\n\n<p>or<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>ga('create', 'UA-XXXXXXXX-X', 'auto'); \nga('set', 'anonymizeIp', true); \nga('send', 'pageview');<\/code><\/pre>\n\n\n\n<h5 class=\"wp-block-heading\">&#8216;storage&#8217;: &#8216;none&#8217;<\/h5>\n\n\n\n<p>Google Analytics will not be able to use client-ID (there are no cookies) so no user could be tracked.   Effects of this &#8211; you will not be able to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Returning visitors. All visits will be considered as a new user.<\/li><li>Correct attribution in multichannel conversion.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">&#8216;anonymizeIp&#8217;: true<\/h5>\n\n\n\n<p>the last octet of the IP address is changed to zero (12.123.45.789 becomes 12.123.45.0). This feature is called IP Masking in Google terminology.<\/p>\n\n\n\n<p>Google Analytics uses the IP address to determine the location of where your visitors are visiting your website. Stripping the last octet of the IP address will result in a less accurate location, which may mean the region\/city in a country might be wrong, but it will still allow trackign by country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Note this page does not provide a legally verified solution &#8211; you should read the law and decide for yourself if these approaches are suitable before implementing yourself. The legislation Directive 2009\/136\/EC, which has come to be known as the Cookie Law Cookies that do not require consent under Cookies that are &#8220;strictly necessary&#8221; to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192],"tags":[],"class_list":["post-2316","post","type-post","status-publish","format-standard","hentry","category-google-analytics"],"_links":{"self":[{"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/posts\/2316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/comments?post=2316"}],"version-history":[{"count":3,"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/posts\/2316\/revisions"}],"predecessor-version":[{"id":2320,"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/posts\/2316\/revisions\/2320"}],"wp:attachment":[{"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/media?parent=2316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/categories?post=2316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibex.tech\/cloud\/wp-json\/wp\/v2\/tags?post=2316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}